Commercial photography and Non-commercial photography
Photography related to selling or promoting a product or a business or an organization related to making more money is called commercial photography.
Make it simple. Make it memorable. Make it inviting to look at” – Leo Burnett
Why Photography for Promotion or a product sale?
- A Picture is worth a thousand words than a page full of articles, as a result, it can easily enhance Corporate Image.
- Media is representative of your brand so as the interlinked fact it improves brand eminence, awareness, ROI, and sales.
- Stock photos purposes to show how the business is performing and its growth.
- Save time and cost-effectiveness in reaching out to people fast, an attractive image is more than any promotion to reach people out.
Purpose of commercial photography:
The main purpose of commercial photography is for selling a product or for promoting a business and a person. In photographs, a product the main purpose is to showcase the best feature, idea, and impression of the product to the consumer or the customers.
Promotional photography is placed on
- Billboards
- Tarpaulins
- Large canvases
to attract or create attention about the business , brand or personality
Whereas the latter is photographing a new office, branch, or warehouse and the person involved in the business in the motivate of showcasing their brand value and growth. Sometimes celebrities have a photoshoot to increase their popularity and promote them.
Types of commercial photography:
Fashion Photography:
A model is used to promote or showcase the product in a stylish way.
Food Photography:
Projecting the food in a tempting way for commercial food-based industries.
Real Estate Photography:
Photography to promote properties or sell and expose its architecture.
Corporate Headshot:
To mostly create an acting portfolio.
Automobile Photography:
To promote, showcase upcoming models and it function of automobiles.
Jewellery Photography:
To promote jewellery brands or a particular model.
E-Commerce Photography
The main purpose is to list the product on e-commerce sites.
Non-commercial photography
The photograph takes in functions like engagement, wedding, baby shower, house warming, birthday celebration, and family gathering or portrait are all non-commercial photography. No promotional or advertisement purpose.
Purpose of Non-Commercial Photography:
Mostly take in function these pictures are bound of memories and emotions. This picture serves as evidence to show the culture and heritage of each family’s tradition and customs. When looking back helps to visualize the movements.
Types of Non-Commercial Photography:
Wedding Photography
Two soul and one Heart
Candid Photography
Catching the movement without the knowledge of the person.
Engagement Photography
Formal announcement made by the groom and bride family, where both families meet for the first time.
Baby shower
Celebrated for the carrying women in the month of 5, 7 or 9 to impending birth of a new baby
Family gathering
Occasion like birthday celebration, naming function as few done with close family members.
Family Portrait
It may be a single or group of family members posing for the picture.